Jazzin' Out — AR Project
We created an Instagram AR filter to celebrate NYC getting back to normal ✨
Custom QR-coded street stickers were placed outside of a few of our favorite jazz bars.
Custom QR-coded street stickers were placed outside of a few of our favorite jazz bars.
With a scan of the code a full-size animated jazz band comes to life!
Try it out here!
Try it out here!
Initial Sketches
Final Illustration
Final Animation
Augmented Reality Process
We used a plane tracker to create a world effect in Spark AR.
It was important to keep the initial height and size of the animation at a good level
so it would be easy for a viewer to see as soon as the object was placed.
We found that audio really helps with an AR experience
so we added some jazz music by Charles Mingus to spice it up 🎷
QR Code Sticker
We printed out custom stickers that included a QR code. Once scanned the code initializes Instagram and automatically opens up the filter.
We placed a couple in front of our favorite Jazz bars in the city!
Final Filter
Thanks!
Credits
Creative Direction: Hero Studios
Creative Direction: Hero Studios
Character Illustration & Animation: Miguel Ángel Camprubí
Creative Technology: Sasha Morozov & Kai West Schlosser
